Dyson Unveils AI-Powered Toothbrush with Built-in Camera

Dyson just put a camera and machine learning in a $499 toothbrush that aims water where your floss forgets.

Story Snapshot

Dyson unveiled the CameraJet, a $499 electric toothbrush with a built-in camera and machine learning in Paris.
A 100,000-pixel macro camera captures 28 images per second to find gaps between teeth.
Dyson says its system was trained on 470,000 dental images to guide a precision jet that targets plaque-prone spots.
The brush links to the MyDyson app for live viewing, coverage maps, and guidance while you brush.

Dyson’s CameraJet Turns Brushing Into A Targeting Exercise

Dyson introduced the CameraJet as a hybrid brush-and-jet device that looks for the tight spaces between teeth and directs a stream of mouth rinse or water into them. The company positions it as the first toothbrush with a camera to target gaps with accuracy, and it sets the price at $499 in the United States. The launch places Dyson into oral care with a premium angle that blends hardware, imaging, and software in one hand-held tool.

The camera sits under the brush head and captures 28 images per second. Dyson describes it as a 100,000-pixel macro unit tuned to short-range detail inside the mouth. While you brush, the system identifies gaps and signals a precision jet to flush those exact spots. That pitch aims to combine the habit you already have with the interdental cleaning you often skip. The goal is simple: fewer plaque traps between teeth with less guesswork.

The Machine-Learning Claim And What It Tries To Solve

Dyson says the model behind the gap targeting learned from 470,000 dental images. That training corpus is meant to help the tool recognize real-world mouths in motion, saliva, and foam. The promise is not flashy graphics; it is consistency. Many people miss the same areas every day. If the brush can spot those zones and flush them on the spot, it could raise the floor of home care quality, especially for users who do not floss daily.

The MyDyson app connection adds live video, coverage mapping, and after-brush feedback. That fits a growing trend in oral care toward visual coaching and real-time cues. Connected guidance has shown early promise for building better habits, even if the effect sizes vary. The CameraJet leans hard into that idea by letting users see what the brush sees while it works, then adjust technique in the moment rather than guess later.

Where This Fits In The Oral-Care Landscape

Powered brushes already show an advantage over manual brushing for plaque reduction and gum health across many studies. Reviews and trials have reported better outcomes with powered designs, and often with oscillating-rotating heads, compared with manual brushes. That sets a baseline: technology can help in daily brushing. The new jump is from power and timing to vision-guided targeting with a rinse jet, which is a newer claim layered on top of that base.

Competitors have pushed “smart” features, like brush tracking and app coaching, but without an onboard camera and jet aimed by machine learning. Dyson’s choice of a camera sets a different path. It turns the brush into a finder and fixer in one pass. The company’s own launch copy underscores that positioning with “the only toothbrush with a camera” and “the first toothbrush with a camera to accurately target gaps,” which doubles down on novelty and focus.

Price, Privacy Notes, And Practical Stakes

The $499 tag makes this a premium buy and will push shoppers to ask about everyday gains. Dyson frames value around time-saving, accuracy, and fewer missed gaps. That makes sense for users who dislike or skip flossing, have tight spacing, or wear retainers. The company also addresses image handling by stating that mouth images are not recorded or stored on the device or in the cloud, a point made in launch coverage for privacy-minded buyers.

Would YOU spend £420 on a toothbrush? @Dyson just announced its first-ever toothbrush that uses AI and a camera https://t.co/O2WZIkS2Lo

— GB News (@GBNEWS) September 2, 2026

The CameraJet’s case is simple: if a camera and machine learning reduce missed spots in the same two minutes you already brush, the device earns its place. If not, the market will correct quickly at this price. For now, the facts are direct: a camera-ready brush-and-jet system, trained on a large image set, is on sale and invites consumers to judge the results at home.